Splice AI connects to your WhatsApp Business number through Meta's official Cloud API and answers customers from your own documents, in their language, inside Meta's messaging rules.
Meta's service window tracked per chat, with templates taking over the moment it closes
Languages including Hinglish, in native script or romanised
Hard confidence ceiling on any answer not found in your documents
Channels behind one agent, one knowledge base and one inbox
Not a keyword bot with a menu. It reads your documents, writes the answer, and knows when it should not be the one replying.
Connects through the official Meta Cloud API to the WhatsApp Business number your customers already message. No new number, nothing for them to install. Use Meta's signup popup, or bring your own Meta app and paste your own credentials.
Every reply is written from the files, pages and answers you upload. Search runs vector similarity and full text together, so a customer asking in their own words still lands on the right paragraph. Add a document and the agent knows it on the next message.
Free-form replies go out while Meta's customer service window is open. The moment it closes, follow-ups switch to your approved message templates instead of failing silently, and any nudge that would land outside the window is dropped rather than bounced.
Write templates, check them against Meta's rules before you submit, and get a notification the moment Meta approves or rejects one, with the reason. Variables are validated so a blank merge field never goes out as a broken message.
Customers who would rather talk than type get answered anyway. Voice notes are transcribed with automatic language detection and handled like any other message. If a note cannot be transcribed, the agent says so and asks for text rather than guessing.
A reply sends itself only once it clears the confidence threshold you choose. Anything below it, anything sensitive, and anyone asking for a human lands as a draft in your inbox for a teammate to approve or edit.
Most WhatsApp automation breaks in the same places: the messaging window, template approvals, and knowing whether a message actually arrived. These are handled as first-class parts of the product.
Connecting a number runs Meta's register step and sets up two-step verification with a generated PIN, stored encrypted. Numbers already registered are detected instead of erroring.
If you connect through your own Meta app, incoming events are verified against your own app secret, not a shared one. Credentials are encrypted at rest.
Sent, delivered, read and failed are all recorded per message, and a failure keeps Meta's error code and reason so you know why it did not land.
Every inbound message is marked read, so customers see the same blue ticks they expect from a real business, not silence.
Bulk template sends skip anyone who has opted out, and skip any recipient whose merge fields would render blank, because Meta rejects empty variables.
A number already connected somewhere else is refused rather than silently stolen, so two teams cannot end up fighting over the same line.
If your customers already message you instead of emailing you, this is the channel where response time decides the sale.
Delivery timelines, return windows, sizing and payment questions answered the moment they are asked, at 11pm included.
Qualify a walk-in enquiry, answer price and location questions, and book the site visit without a callback.
Timings, preparation instructions and test pricing, with anything clinical handed to a human by design.
Course details, fees and eligibility answered instantly during the enquiry rush, in the language the parent writes in.
Package questions, availability and itinerary details handled while the customer is still deciding.
Scope and pricing questions answered, then the qualified ones routed to the right person on your team.
The honest version. A rules-based chatbot is cheaper to buy and more expensive to maintain. Answering everything yourself works until the volume arrives.
Where answers come from
Splice AI
Your own documents and pages, retrieved per question
Generic WhatsApp chatbot
A keyword tree someone has to maintain by hand
Answering it yourself
Whoever is holding the phone
After Meta's 24-hour window
Splice AI
Switches to your approved templates automatically
Generic WhatsApp chatbot
Send fails, often silently
Answering it yourself
You remember, or you do not
When it does not know
Splice AI
Confidence is capped and the reply waits for a human
Generic WhatsApp chatbot
Falls back to a menu, or guesses
Answering it yourself
Left on read
Languages
Splice AI
English plus 12 Indian languages, native or romanised
Generic WhatsApp chatbot
Usually English, sometimes one more
Answering it yourself
Whatever your team speaks
Voice notes
Splice AI
Transcribed and answered like any message
Generic WhatsApp chatbot
Ignored
Answering it yourself
Someone has to listen to it
Handover to a person
Splice AI
One click pauses replies, follow-ups and sweeps together
Generic WhatsApp chatbot
Usually a dead end
Answering it yourself
Already a person
What you pay for
Splice AI
Credits as the agent works, no seats
Generic WhatsApp chatbot
Per seat, per month, whether used or not
Answering it yourself
Salaries and missed enquiries
Through Meta's signup popup, or with your own Meta app credentials. Same number your customers already use, done in minutes.
Upload documents, crawl your website, or paste the answers your team already sends. That is the only thing it answers from.
Choose how confident a reply must be before it goes out alone. Start high, watch the drafts, and loosen it once you trust it.
No. It connects to the WhatsApp Business number you already use, through Meta's official Cloud API, so customers keep messaging the same number they always have.
Yes. Splice AI connects through Meta's Cloud API with the whatsapp_business_messaging and whatsapp_business_management permissions. There is no unofficial browser automation or QR code scraping involved, so your number is not at risk of a ban.
Meta closes the free-form messaging window. Splice AI tracks that window per conversation and switches to your approved WhatsApp message templates for follow-ups, instead of attempting a free-form message that Meta would reject. Any scheduled nudge that would land outside the window is dropped rather than sent and bounced.
You write templates inside Splice AI and submit them to Meta for review. Before you submit, they are checked against Meta's formatting rules, so problems like non-sequential variables, missing sample values or an over-length footer are caught early. When Meta approves or rejects one, you get a notification with Meta's own reason.
Two things. It searches your knowledge base before writing, and if the answer is not in there, the reply's confidence is capped at a level below any threshold you are allowed to set for auto-send. In practice that means an ungrounded answer can never send itself, it can only sit as a draft for a human.
Yes. It detects the language and the script of each incoming message and replies in the same one, covering English plus Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, Punjabi, Urdu, Odia and Assamese, in native script or romanised. It mirrors the customer rather than initiating, so it will not answer in Hinglish to someone writing plain English.
Yes. Voice notes are transcribed automatically with language detection, then answered like any other message. If a note cannot be transcribed, the agent tells the customer it could not hear it and asks them to resend as text, rather than guessing at what was said.
Yes. Images, documents, audio, video and stickers are all received, stored against the conversation and available to your team in the inbox. Your team can send images and documents back out too.
Any teammate can take over with one click. That pauses the agent's replies, its scheduled follow-ups and its background resolution checks together, so the customer never gets a bot message on top of a human one. Handing back is one click as well.
Yes. Instagram DMs, email, phone calls and your website widget all route into the same inbox, behind the same agent and the same knowledge base, so an answer you fix once is fixed everywhere.
Credits are deducted as the agent works, so a quiet month bills quiet. There are no seat fees and no monthly minimum. Meta's own conversation charges are billed by Meta against your WhatsApp Business account, separately from Splice AI.
Bring your documents and the questions your customers ask. We’ll walk through it together.