Connects through Instagram directly
Instagram Business Login, on the professional account you already run. There is no Facebook Page to create first and no Page token to manage, just the account your customers already DM.
AI agent for InstagramAn AI agent for Instagram DMs that answers
An AI agent for Instagram DMs that answers
the way people actually message.
Splice AI connects to your professional Instagram account and answers DMs from your own documents, reading a burst of short messages as one question and replying once, properly.
- Connects with Instagram Business Login, no Facebook Page needed
- A burst of five DMs gets one good reply, not five fragments
- Same knowledge base as your WhatsApp, email and phone agent
Illustrative conversation · Your knowledge, your voice
3 in 1
A burst of DMs is collapsed into a single considered reply
24h
Instagram's reply window tracked, so late replies are sent correctly
13
Languages, matching whatever your follower writes in
0
Facebook Pages required, it connects through Instagram directly
What it does in your Instagram inbox
Instagram DMs are short, fast and messy. An agent built for email threads handles them badly.
Handles how people actually DM
Nobody sends one tidy paragraph on Instagram. They send hey, then the question, then a follow-up thought. The agent waits a beat, reads the whole burst together, and answers once instead of firing off three disjointed replies.
Answers from your documents
Sizing, stock, pricing, timings and policies come from the material you upload, not from a set of saved quick replies. Update the document and the next DM gets the new answer.
Knows who it is talking to
The sender's handle and name are resolved once and remembered against their identity, so a returning follower is recognised rather than treated as a stranger, and their DM history sits on the same lead as their other channels.
Respects Instagram's reply window
Instagram gives you 24 hours of free replies after someone messages. The agent tracks that per conversation, and when your team replies late the message is tagged the way Meta requires instead of being silently rejected.
You set the bar for auto-send
A reply sends itself only above the confidence threshold you choose. Anything it cannot ground in your documents, anything sensitive, and anyone asking for a person becomes a draft for your team.
What Instagram allows, and what we do about it
Instagram is a more restrictive channel than WhatsApp. Here is exactly how that shapes what the agent does, including where it stops.
Text replies, and media you can still see
The agent replies in text. When someone sends a photo or a voice note it is logged on the conversation so your team knows it arrived and can open the DM to handle it, rather than the message vanishing.
Story mentions land in the inbox
When a follower mentions you in their story it shows up as a conversation like any other, so the reply is a real reply rather than something nobody noticed for two days.
Deleted messages actually disappear
If someone unsends a DM, it is removed from your inbox too, instead of leaving your team looking at a message the customer thinks they took back.
Disconnecting really disconnects
Meta keeps delivering messages for a while after an account is disconnected. Those are dropped rather than drafted, so you are never billed for replies that could never be sent.
One account, one workspace
An Instagram account already connected elsewhere is refused rather than quietly moved, so two teams cannot end up answering the same DMs.
Rate-limit headroom is watched
Instagram's API usage is checked on every call and warns well before the ceiling, so a busy launch day surfaces as a warning rather than a wall of failed sends.
Made for your business
Brands whose customers live in the DMs
If your reels and ads send people to your inbox, reply speed is the whole funnel.
D2C and fashion
Size, stock, price and shipping questions from reel and story traffic, answered before the interest fades.
Beauty and skincare
Ingredient, suitability and routine questions handled at volume, with anything medical passed to a person.
Restaurants and cafes
Timings, bookings, menu and delivery questions answered instantly, including at 11pm on a Saturday.
Salons and studios
Availability and pricing answered, and the booking taken, without interrupting whoever is mid-appointment.
Gyms and fitness
Membership, class timing and trial questions from ad traffic, answered while the person is still interested.
Creators and coaches
The same collaboration and pricing questions answered on repeat, so your DMs stop being a second job.
See the difference
Against a DM auto-responder, or doing it yourself
Most Instagram automation is keyword replies bolted onto a scheduler. That falls apart the moment someone asks a real question.
A burst of short DMs
Splice AI
Read together, answered once
DM auto-responder
One reply per message, out of order
Answering DMs yourself
Read together, eventually
Where answers come from
Splice AI
Your documents, retrieved per question
DM auto-responder
Saved quick replies and keywords
Answering DMs yourself
Whoever runs the account
Out of hours
Splice AI
Answers immediately, every day
DM auto-responder
Answers, right or wrong
Answering DMs yourself
Tomorrow, if the DM is still visible
Returning followers
Splice AI
Recognised, with their history on one lead
DM auto-responder
A stranger every time
Answering DMs yourself
If you remember the handle
Replying after 24 hours
Splice AI
Tagged correctly so the send succeeds
DM auto-responder
Send fails silently
Answering DMs yourself
You find out it failed
The rest of your channels
Splice AI
Same agent and inbox as WhatsApp, email and calls
DM auto-responder
Instagram only
Answering DMs yourself
A different app per channel
What you pay for
Splice AI
Credits as the agent works, no seats
DM auto-responder
Per seat, per month
Answering DMs yourself
Someone's evening
From your knowledge.
To your customers.
Connect your Instagram account
Sign in with Instagram Business Login on the professional account you already use. No Facebook Page setup required.
Give it your knowledge
Upload your sizing, stock, pricing and policy material, or crawl your site. That is what it answers DMs from.
Set the auto-send bar
Hold everything as a draft to start with, read how it answers, then let the confident ones send themselves.
Questions people ask about Instagram AI agents
Do I need a Facebook Page to connect Instagram?
No. The connection uses Instagram Business Login directly against your professional Instagram account, so there is no Page to create, no Page token to manage and no Business Manager detour. You do need a professional account, which is the free switch Instagram offers in settings.
What happens when someone sends five short messages in a row?
It waits briefly, reads the whole burst as one message, and sends a single reply that answers all of it. This is how people genuinely use Instagram, and it is the difference between a conversation and a bot spraying three fragments at someone who was still typing.
Can it reply after 24 hours?
Instagram allows free replies for 24 hours after a customer messages you. The agent tracks that window per conversation. When your team replies after it has closed, the message is tagged the way Meta requires so it still goes through, rather than failing quietly. Unlike WhatsApp, Instagram has no approved-template system, so there is no way to start a fresh conversation with someone who has gone quiet.
Can it send or read photos and voice notes?
Replies are text. When a follower sends a photo, video or voice note, it is recorded on the conversation so your team can see that it arrived and open the DM to deal with it, but the agent does not open the file or transcribe it. If you need media and voice handled automatically, that is WhatsApp today, not Instagram.
Does it see story mentions?
Yes. When someone mentions your account in their story it appears in your inbox as a conversation, so a mention gets a reply instead of scrolling past unnoticed.
Which languages can it reply in?
It detects the language and script of each DM and replies in the same one, covering English plus twelve Indian languages, in native script or romanised. It mirrors how the follower writes rather than switching them into Hinglish uninvited.
Can a human take over a DM?
Yes, in one click, and that pauses the agent's replies and its scheduled follow-ups together so the follower never gets a bot message layered on top of a human one.
Does it follow up if someone goes quiet?
Inside Instagram's 24-hour window it can nudge on a schedule you set in hours. Follow-ups cancel the moment the person replies or a teammate steps in. Outside that window there is no template mechanism on Instagram, so it does not try.
Will my WhatsApp and Instagram agent give the same answers?
Yes. It is one agent and one knowledge base behind every channel, so a follower who DMs on Instagram and then messages WhatsApp gets consistent answers, and everything lands on the same lead in the same inbox.
What does it cost?
Credits are deducted as the agent works, so a quiet month bills quiet. No per-seat fee, so putting your whole team in the inbox costs nothing extra.
See it answer your Instagram DMs.
Bring your documents and the questions your customers ask. We’ll walk through it together.